The full details of my work are under NDA; please contact me if you'd like to learn more about my experience!
The full details of my work are under NDA; please contact me if you'd like to learn more about my experience!
UX Website Design Intern
UX Website Design Intern
Capd Period
Capd Period
Duration
Duration
4 Months
4 Months
Team
Individual
Team
Team
Individual With Mentorship
Individual With Mentorship
Tools
Tools
Figma
Figma
Wordpress
Wordpress
Elementor
Elementor
Shopify
Shopify
Context
Context
During my internship at Capd Period, I redesigned multiple cross platform website pages and optimized user-experience for increased sign-ups. My project's goal was to inform users about the benefits of menstrual cups and how Capd Period's new and innovative cup stands out from other competitors.
During my internship at Capd Period, I redesigned multiple cross platform website pages and optimized user-experience for increased sign-ups. My project's goal was to inform users about the benefits of menstrual cups and how Capd Period's new and innovative cup stands out from other competitors.
Problem Statement
Problem Statement
With the abundance of menstrual care products and brands available, it becomes challenging for users to make a decision. The stigma and fear around menstrual cups cause many women to overlook them, leaving the target audience unsure of why they should switch, which lowers Capd Period's conversion rate.
Problems
Problems
Understanding the issues resulting in low conversion rates
Understanding the issues resulting in low conversion rates
Click to enlarge image
Click to enlarge image
Information Is Confusing For Non-Menstrual Cup Users
Information Is Confusing For Non-Menstrual Cup Users
Despite its distinctiveness in comparison to other menstrual cups, these benefits have left numerous users confused, as their use remains unclear.
Despite its distinctiveness in comparison to other menstrual cups, these benefits have left numerous users confused, as their use remains unclear.
Click to enlarge image
Click to enlarge image
Lack of Menstrual Cup Information
Lack of Menstrual Cup Information
The survey participants had difficulty differentiating between Capd Period's menstrual cup versus other menstrual care products such as pads or tampons. This resulted in the majority of survey participants sticking to their current menstrual care product.
The survey participants had difficulty differentiating between Capd Period's menstrual cup versus other menstrual care products such as pads or tampons. This resulted in the majority of survey participants sticking to their current menstrual care product.
Click to enlarge image
Click to enlarge image
Lengthy Pages Left Users Feeling Overwhelmed
Lengthy Pages Left Users Feeling Overwhelmed
The lengthy pages garnered feedback from several users, who conveyed feeling overwhelmed by its length and comprehensive content. While observing their behavior, 60% of users did not scroll through the entire website and lost valuable information about Capd Period's product.
The lengthy pages garnered feedback from several users, who conveyed feeling overwhelmed by its length and comprehensive content. While observing their behavior, 60% of users did not scroll through the entire website and lost valuable information about Capd Period's product.
Usability Testing & Research
Usability Testing & Research
Conducted a comprehensive survey involving a diverse group of ten menstrual care product users. The survey assessed their interaction with Capd Period's existing website and evaluated its effectiveness in encouraging a switch to menstrual cups.
Conducted a comprehensive survey involving a diverse group of ten menstrual care product users. The survey assessed their interaction with Capd Period's existing website and evaluated its effectiveness in encouraging a switch to menstrual cups.
Ages
Ages
Ages
12-50
12-50
Knowledge
Knowledge
Knowledge
Varied Experiences
Varied Experiences
Product Usage
Product Usage
Product Usage
Varied Products & Brands Used
Varied Products & Brands Used
Usability Test Results
Usability Test Results
After exploring Capd Period's website, 1 out of 10 users would switch to menstrual cups
After exploring Capd Period's website, 1 out of 10 users would switch to menstrual cups
Key Survey Voices
Key Survey Voices
Understanding target user needs
Understanding target user needs
“I would appreciate more detailed information on the benefits of using menstrual cups in general, as well as specific reasons for choosing this particular cup over others” — Period Underwear User
“What does customizable stem length mean? How easy is it to open? Could it accidentally open without me noticing and stain my pants? I would feel paranoid using this product” — Pad User
“What does customizable stem length mean? How easy is it to open? Could it accidentally open without me noticing and stain my pants? I would feel paranoid using this product” — Pad User
“I was curious about was the mess that might ensue when I uncap the cup? Would my fingers get stained?” — Menstrual Cup User
“I was curious about was the mess that might ensue when I uncap the cup? Would my fingers get stained?” — Menstrual Cup User
“The product benefits seem the same as any other menstrual cup out there to me. I don’t get the benefit of having to uncap and empty the cup” — Tampon User
“The product benefits seem the same as any other menstrual cup out there to me. I don’t get the benefit of having to uncap and empty the cup” — Tampon User
“I would appreciate more detailed information on the benefits of using menstrual cups in general, as well as specific reasons for choosing this particular cup over others” — Period Underwear User
Solutions To Problems
Solutions To Problems
Designing data driven solutions
Designing data driven solutions
Solution
Solution
Designed a homepage that displays the physical products to highlight the new product and place the primary marketing focus on the cup for their incoming Shopify launch. By placing the focus in the center, users are able to quickly gather information and details about the product.
Designed a homepage that displays the physical products to highlight the new product and place the primary marketing focus on the cup for their incoming Shopify launch. By placing the focus in the center, users are able to quickly gather information and details about the product.
Solution
Solution
Implemented visual icons to enhance user comprehension of the benefits, accompanied by direct product displays illustrating these advantages. This aids the users' grasp of the benefits, both visually and contextually. Combined pages into one section in order to shorten the lengthy homepage.
Implemented visual icons to enhance user comprehension of the benefits, accompanied by direct product displays illustrating these advantages. This aids the users' grasp of the benefits, both visually and contextually. Combined pages into one section in order to shorten the lengthy homepage.
Solution
Solution
Designed an optimized benefits page that distinctively sets apart Capd Period's menstrual cup from other menstrual care products and currently available cups in the market.
Designed an optimized benefits page that distinctively sets apart Capd Period's menstrual cup from other menstrual care products and currently available cups in the market.
Expanding the Vision
Although Tasked With The Homepage Redesign, I Envisioned More
Solution
I incorporated more informative details about Capd Period's menstrual cup to highlight the benefits. To improve the user experience and mitigate questions and concerns, I added a frequently asked questions and answers (FAQ) section.
10 out of 10 previous survey participants found the redesign to be more informative and better highlighted the product
Before
Product Page Redesign
Solution
The initial version of the page suffered from a lack of visual hierarchy and engagement, due to the heavy blocks of text.
To fix this, I utilized a redesign strategy that involved breaking down the text into distinct sections and used images and icons to create a narrative-driven approach.
Additionally, the introduction of a "Meet Capdcup" call-to-action (CTA) button not only provides users a quick access to the product page but also streamlines the process for them to sign up for their Capdcup.
10 out of 10 previous survey participants found the redesign to be more engaging
Before
Our Story Page Redesign
Expanding the Vision
Although tasked with the homepage redesign, I envisioned more
Product Page Redesign
Solution
I incorporated more informative details about Capd Period's menstrual cup to highlight the benefits. To improve the user experience and mitigate questions and concerns, I added a frequently asked questions and answers (FAQ) section.
10 out of 10 previous survey participants found the redesign to be more informative and better highlighted the product
Before
Our Story Page Redesign
Solution
The initial version of the page suffered from a lack of visual hierarchy and engagement, due to the heavy blocks of text.
To fix this, I utilized a redesign strategy that involved breaking down the text into distinct sections and used images and icons to create a narrative-driven approach.
Additionally, the introduction of a "Meet Capdcup" call-to-action (CTA) button not only provides users a quick access to the product page but also streamlines the process for them to sign up for their Capdcup.
10 out of 10 previous survey participants found the redesign to be more engaging
Before
Conclusion
Conclusion
What I learned
What I learned
1) Designing within a cohesive design system that aligns seamlessly with brand and marketing elements. This ensures a consistent and engaging user experience.
1) Designing within a cohesive design system that aligns seamlessly with brand and marketing elements. This ensures a consistent and engaging user experience.
2) Leveraging usability testing to gather insights and identify pain points, addressing them through creative ideation to ensure my designs are both user-centric and brand-aligned.
2) Leveraging usability testing to gather insights and identify pain points, addressing them through creative ideation to ensure my designs are both user-centric and brand-aligned.
3) Facilitating Cross-Functional Collaboration and ensuring my designs align with stakeholders, developers, and project managers.
3) Facilitating Cross-Functional Collaboration and ensuring my designs align with stakeholders, developers, and project managers.
