Capd Period

Designed engaging and informative cross-platform website pages to boost student sign-ups for the program

Scope

4 Months

Team

Individual
With Mentorship

Tools

Figma

Project Background

During my internship at Capd Period, I redesigned multiple cross platform website pages and optimized user-experience for increased sign-ups. My project's goal was to inform users about the benefits of menstrual cups and how Capd Period's new and innovative cup stands out from other competitors.

The full details of my work are under NDA; please contact me if you'd like to learn more about my experience!

THE PROBLEM

Fear and Stigma Are Hurting Women’s Health

With the abundance of menstrual care products and brands available, it becomes challenging for users to make a decision. The stigma and fear around menstrual cups cause many women to overlook them, leaving the target audience unsure of why they should switch, which lowers Capd Period's conversion rate.

DEFINING THE PROBLEM SPACE

Understanding Menstrual Product Selection

Conducted a comprehensive survey involving a diverse group of ten menstrual care product users. The survey assessed their interaction with Capd Period's existing website and evaluated its effectiveness in encouraging a switch to menstrual cups and to gather information about the products they're currently using.

Ages 12-50

Varied Experiences

Product Variety

Key Voices

Period Underwear User

“I would appreciate more detailed information on the benefits of using menstrual cups in general, as well as specific reasons for choosing this particular cup over others”

Pad User

“What does customizable stem length mean? How easy is it to open? Could it accidentally open without me noticing and stain my pants? I would feel paranoid using this product”

Tampon User

“The product benefits seem the same as any other menstrual cup out there to me. I don’t get the benefit of having to uncap and empty the cup”

10% Conversion Rate

0 out of 10 students would apply to the program after exploring the current website.

Key Reasons

Confusion
Didn't understand how it differed from other products & brands

60% of Users Miss Key Information

6 out of 10 users did not scroll through the entire homepage, leading them to miss important information about the Capdcup.

Key Reasons

Lengthy website length

100% of Users Experienced Confusion

0 out of 10 students would apply to the program after exploring the current website.

Key Reasons

Lack of menstrual cup benefits
Lack of differentiability from other menstrual cup brands

HIGH-FIDELITY DESIGNS

Empowering Women Through Education on Menstrual Cups

LANDING PAGE

HOMEPAGE

Product First

Designed a homepage that highlights the new product for the Shopify launch, placing the cup at the center to quickly provide users with key information and details.

Enhancing Clarity and Impact

Implemented visual icons and product displays to highlight benefits, improving user comprehension. Combined pages into one section to shorten the homepage.

HOMEPAGE

Designed a homepage that highlights the new product for the Shopify launch, placing the cup at the center to quickly provide users with key information and details.

Product First

LANDING PAGE

Enhancing Clarity and Impact

Implemented visual icons and product displays to highlight benefits, improving user comprehension. Combined pages into one section to shorten the homepage.

HOMEPAGE

Enhancing Clarity and Impact

Implemented visual icons and product displays to highlight benefits, improving user comprehension. Combined pages into one section to shorten the homepage.

BENEFITS PAGE

Visualize the Advantages Instantly

Visualize the numerous benefits without reading a word

Showcasing Unique Benefits

Designed an optimized benefits page that distinctively sets apart Capd Period's menstrual cup from other menstrual care products and currently available cups in the market.

BENEFITS PAGE

Visualize the Advantages Instantly

Visualize the numerous benefits without reading a word

Showcasing Unique Benefits

Designed an optimized benefits page that distinctively sets apart Capd Period's menstrual cup from other menstrual care products and currently available cups in the market.

PRODUCT PAGE

Reducing Menstrual Cup Fears Through Education

I incorporated more informative details about Capd Period's menstrual cup to highlight the benefits. To improve the user experience and mitigate questions and concerns, I added a frequently asked questions and answers (FAQ) section.

PRODUCT PAGE

Reducing Menstrual Cup Fears Through Education

I incorporated more informative details about Capd Period's menstrual cup to highlight the benefits. To improve the user experience and mitigate questions and concerns, I added a frequently asked questions and answers (FAQ) section.

OUR STORY PAGE

Trust-Focused Design, Created by Women, for Women

I employed a redesign strategy that breaks down the text into clear sections, using images and icons to tell a compelling story centered on trust and empowering women.

Seamless Engagement

"Meet Capdcup" call-to-action (CTA) button provides users a quick access to the product page that streamlines the process for them to purchase the cup.

OUR STORY PAGE

Trust-Focused Design, Created by Women, for Women

I employed a redesign strategy that breaks down the text into clear sections, using images and icons to tell a compelling story centered on trust and empowering women.

Seamless Engagement

"Meet Capdcup" call-to-action (CTA) button provides users a quick access to the product page that streamlines the process for them to purchase the cup.

RESULTS

After Exploring The Design…

100% More Engagement Rate

10 out of 10 previous survey participants found the redesign to be more engaging.

100% Of Users Felt More Informed and Educated

10 out of 10 previous survey participants found the redesign to be more informative and better highlighted the product.

100% Of Users Would Pick The Capdcup Over Other Menstrual Cups

10 out of 10 previous survey participants would purchase the Capdcup over over cups in the market.

90% Of Users would try CapdCup

9 out of 10 previous survey participants would try the CapdCup.

100% More Engagement Rate

10 out of 10 previous survey participants found the redesign to be more engaging.

100% Of Users Felt More Informed and Educated

10 out of 10 previous survey participants found the redesign to be more informative and better highlighted the product.

100% Of Users Would Pick The Capdcup Over Other Menstrual Cups

10 out of 10 previous survey participants would purchase the Capdcup over over cups in the market.

90% Of Users would try CapdCup

9 out of 10 previous survey participants would try the CapdCup.

My Takeaways

E-commerce Design

I learned that when users feel informed and confident in their shopping process, they are more likely to convert. By focusing on clarity, functionality, and user needs, I’ve gained a deeper understanding of how strategic design choices directly influence the success of an e-commerce platform.

Usability Testing

Leveraging usability testing to gather insights and identify pain points, I address them through creative ideation to ensure my designs are user-centric. By deeply understanding my user base, their needs, and analyzing competitors, I create solutions that not only meet user expectations but also stand out in the competitive landscape. This holistic approach helps me design experiences that resonate with users and drive meaningful results.

Designing Within A Cohesive Design System

Designing within a cohesive design system that aligns seamlessly with brand and marketing elements. This ensures a consistent and engaging user experience.

E-commerce Design

I learned that when users feel informed and confident in their shopping process, they are more likely to convert. By focusing on clarity, functionality, and user needs, I’ve gained a deeper understanding of how strategic design choices directly influence the success of an e-commerce platform.

Usability Testing

Leveraging usability testing to gather insights and identify pain points, I address them through creative ideation to ensure my designs are user-centric. By deeply understanding my user base, their needs, and analyzing competitors, I create solutions that not only meet user expectations but also stand out in the competitive landscape. This holistic approach helps me design experiences that resonate with users and drive meaningful results.

Designing Within A Cohesive Design System

Designing within a cohesive design system that aligns seamlessly with brand and marketing elements. This ensures a consistent and engaging user experience.

Tying Experiences & Data To Create Solutions

Resume

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Tying Experiences & Data To Create Solutions

Resume

Mail

Tying Experiences & Data To Create Solutions

Resume

Mail